In the past ten years, Atlassian has grown. Over 200,000 companies now manage teamwork with Atlassian’s tools.
Of course, every team is different and has unique needs when it comes to managing work. The environment in which teams are working has also changed – many teams now work remotely and look to create secure, connected digital workspaces that can grow with them over time. This is why the need for customization, flexibility, and integration of tools that manage teamwork is greater than ever. And teams are increasingly responding to this need by turning to the Atlassian Marketplace. It offers over 5,300 apps and integrations with Atlassian products to help teams work better together.
As a result, we are excited to share that the Atlassian Marketplace reached an exciting milestone: surpassing $2 billion in lifetime sales. It took the Marketplace seven years to reach its first $1 billion in sales. But the new milestone comes just two years later, a testament to the rapid growth in demand for apps and the tremendous efforts of our Marketplace Partners to meet this demand.
To celebrate this tremendous achievement with our partners, we’re donating $10,000 to a coding-education organization of our partners’ choosing. We’re also matching all Atlassian staff donations to organizations like code.org and Girls Who Code to support the next generation of developers.
We’d also like to take this opportunity to step back and look at what our Marketplace – and more importantly, the 1,250+ partners that make up our ecosystem – do for Atlassian customers.
Enabling customization from the start
Since the earliest years of Jira and Confluence, customers have been able to modify Atlassian products to meet the unique needs of their teams. Our founders recognized the endless diversity of needs and challenges that teams face. This is why they initially enabled customization by offering Jira and Confluence source code so that customers could make their own adjustments.
Of course, building customizations took time and effort and it wasn’t possible for all customers. So, to expand customization, we introduced a framework for developers to build their own customizations or “plugins.” This laid the groundwork for what would eventually become the Marketplace.
Once the plugin framework was in place, it didn’t take long for partners to start offering transformative apps for customers. Identifying the need for shared visualization to improve communication across teams, Gliffy built and listed one of our first apps. It enabled intuitive charts and diagramming in Confluence (and later Jira). Adaptavist was also quick to offer their scripting app, Scriptrunner. This gave customers endless flexibility when it came to automating workflows and customizing Jira (and later Confluence). These partners, along with other early app contributors like Appfire, are still powerhouses on our Marketplace today.
Today, apps and integrations are integral to daily work for customers
The Marketplace was officially launched in May 2012. Since then we’ve continued to invest in new frameworks to support app development as our customers’ needs have shifted. For example, we introduced our first platform for cloud app development in 2013 and evolved to support Atlassian-hosted cloud apps with the introduction of Forge in 2021.
Today, customers are installing over 28,000 apps on average each week, and over 70% of Jira and Confluence cloud customers have at least one cloud app installed. Not to mention, over 1,250 partners have at least one actively installed app available on the Marketplace.
Regarding teamwork in the Atlassian platform, Marketplace apps and integrations redefine what’s possible. For Jira, there are apps for everything from design to timesheets to integrations for CRM, chat tools, and more. It means that teams can work easily with the tools they want while keeping Jira as their central source of truth. With apps for visual collaboration, data visualization, and analytics, Confluence keeps teams across an organization informed and aligned beyond just words on a page. And our products reach and connect more team members by integrating with best-of-breed tools like Slack, GitHub, Microsoft Teams, and more.
What’s more, when they aren’t building apps, partners also share their knowledge and expertise. Users can learn more efficient ways of working at partner-run events like Trundl’s JiraCon or Deviniti’s Jira Day.
Users can also get weekly updates on Atlassian news from partner podcasts or even learn to navigate challenging parts of our products or Marketplace with partner-led guides and training content.
Partners connect daily with customers on Atlassian Community to answer questions and lend advice. They even join customer-led Atlassian Community Events to provide tips and tricks to get more out of our platform.
Today, our ecosystem extends Atlassian’s capacity for learning, solving customer challenges, and enabling teams.
With a wealth of different tools, connectors, and resources to enhance work for teams in the Atlassian platform, we were humbled but not surprised to see our Marketplace reach $2 billion in lifetime sales this year.
The Atlassian Marketplace is innovating for the shift to cloud
As apps and integrations play an increasingly vital role for teams, it’s natural to wonder what role the Marketplace plays in our shift to cloud. What can customers expect when it comes to customization and extensibility? Will there be as many apps available in cloud?
As our customers move to cloud, Marketplace Partners have been hard at work preparing for its future. In the last fiscal year, partners added over 600 new cloud apps to the Marketplace, averaging about 12 new apps added to the Marketplace each week.
Right now, there are over 2,500 cloud apps available on the Marketplace, and this number is growing every day. In October, we announced the winners of our annual hackathon, Codegeist.
Codegeist produced a surge of new apps built on Forge, our self-hosted cloud-app development platform, and many are now available in the Marketplace, like:
- Timesheet Check for Jira: This app integrates with a popular Marketplace time tracking app called Tempo Timesheets to automatically notify managers when team members’ work hours violate labor regulations.
- One-to-One Analytics: With this app, managers can gather an individual team member’s Bitbucket or GitHub activity and measure it against their KPIs, all within Confluence meeting notes.
- Community Help for Jira and Confluence: These apps, built by an Atlassian Community Leader, allow users to search Atlassian’s Community for answers without leaving Jira or Confluence.
These are just a few examples of new apps that will help teams in Atlassian Cloud work better together. The innovation we’re seeing among developers building for cloud customers is truly inspiring, allowing companies to use our products in entirely new ways.
So what’s next for the Marketplace?
This is just the beginning of the Atlassian Marketplace. Two billion dollars in lifetime sales means revenue in the pockets of our partners for future growth. We’re also making our own investments in our ecosystem through our recently-established fund, Atlassian Ventures. We’ll continue to invest and grow our Marketplace to ensure our trustworthy apps solve for virtually any use case that a cloud or data center customer would need.
We recognize that in order to nurture Marketplace growth in the future, we must make it easy for our ecosystem to innovate for cloud. Earlier this year, we announced the release of a new development platform, Forge, which helps developers build secure, reliable, scalable apps for cloud. By allowing developers to build and host these apps on Atlassian’s infrastructure, we’re taking the first steps toward simplifying the app development process and ensuring security and reliability among cloud apps.
In addition to investing in the future of cloud app development through Forge, we’re also committed to promoting security and reliability among existing apps and helping customers with more complex needs find the apps that meet their requirements. All cloud apps on Atlassian’s Marketplace must meet industry-leading security and privacy requirements. They’re also automatically and regularly scanned for vulnerabilities and subject to our Vulnerability Disclosure Program. The program empowers customers and security researchers to report app vulnerabilities to Atlassian.
For enterprise customers and customers in more regulated industries or with mission-critical app requirements, we’ve also added badges and programs like Cloud Fortified and Cloud Security.
We’ll continue to deliver new features and guideposts to make it easy for enterprises to navigate our cloud Marketplace.
Partners, who are usually Atlassian users and experts themselves, have been with us through every step of our journey. They’ll continue to lead the way as we prepare the Marketplace for cloud and for the future of work. Our partners also provide endless value for Atlassian’s customers by building apps, publishing guides, and hosting events to help teams tackle cloud migration, agile methodology, remote work, and more. We’re proud to celebrate this milestone with our customers and partners and excited for the journey ahead.