Marketplace got a makeover

Marketplace got a makeover

Enabling you to more easily discover apps for every team

We’ve revamped the Marketplace to enhance user experience, providing you with more simplified app discoverability.

Whether you’re an org admin, power user, or new to the Atlassian Marketplace, exploring and discovering the multitude of apps available for various teams can be both overwhelming and time-consuming. However, with the new Marketplace experience, you can now more easily identify which apps are best suited for your teams.

Homepage Refresh

The homepage has a cleaner look in line with the new Atlassian branding—and boasts an updated navigation bar which includes Apps for products, Categories, and Resources to ease your app discovery and evaluation journey.

New App Categories

Historically, the Atlassian Marketplace offered a wide array of categories that could sometimes be overwhelming for users to sift through. Recent improvements have streamlined the categories to accurately reflect how users and administrators intuitively associate apps—whether by team type or function. Even better? The apps featured within each category now live on a new landing page with a cleaner layout, enhancing your overall browsing experience.

Add within the new Categories, we’ve introduced advanced app filtering options…

…including a new use cases tab where Marketplace partners have tagged their apps to use cases within each of the categories, which eliminates the need for guesswork and allows users to efficiently broaden their search or refine it to specific requirements when looking for apps. Users can also filter by:

New Badges and Collections

With the refresh, we’ve said so-long to the coveted Staff Picks badge. Instead, we’ve introduced three new badges to help you easily discover both top and up-and-coming apps on the Atlassian Marketplace, including Spotlight (similar to Staff Picks in that it highlights top apps across installs, reviews, and more), Rising Star (newer apps gaining traction), and Bestsellers.

New Collections of apps such as AI, Rovo, Changemakers, and Atlassian Ventures create a curated list of apps for users to explore further.

Last but not least, we’ve been working to make search even simpler while also returning the most accurate results to users. We now have auto-complete and are thrilled to share that we will be enhancing our search more over the next few months.

The future search process will be enhanced through a hybrid model that combines both keywords and natural language processing (NLP). NLP, a machine learning technique, enables users to search using everyday language instead of rigid keywords. The addition of NLP is expected to provide users with more refined search results, reducing the need to sift through irrelevant information. We will begin a phased rollout around mid-October with a small subset of our users and can’t wait to hear how much more helpful this new search is for customers looking to discover apps for every team.

Discover apps for every team by visiting the enhanced Atlassian Marketplace.

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