Marketers love Jira, too.
Marketers are the glue that holds an organization together. As some of a company’s most collaborative teammates, they make sure everyone’s on the same page and focused on what customers really want. Their knack for keeping communication smooth, pushing for what customers need, and shaping the brand’s direction is key to the company’s success.
How do the best marketing teams pull off these impressive (and often unsung) feats? They harness the power of Jira.
Jira is a marketer’s secret weapon for keeping everything on track. With features like AI, automation, and analytics, Jira helps marketers plan, organize, and collaborate with all of
the
teams – sales, legal, design, product, etc. – to create awesome campaigns without the chaos.
We continue to build features and integrations into Jira to help marketers do their best work, and I’m proud to announce today Atlassian has been named a Leader in the 2024 Gartner® Magic Quadrant ™ for Marketing Work Management Platforms (read the report for free).
Make marketing magic 
happen with Jira
Jira is utilized by tens of thousands of marketers worldwide – like those at Reddit, Roblox, Udemy, and Shopware – to help them achieve:
Smoother collaboration and quicker alignment: Product launches, and the marketing campaigns that get them off the ground, have a lot of moving pieces. With everyone on the same platform, Jira makes it easy for marketing teams to collaborate across departments. Whether you’re syncing up with designers, sales associates, or product managers, Jira helps you see the big picture, move faster, and make smarter decisions together.
Having a central place for everyone to get information, draft content, and get feedback has been invaluable. We can interact with our product teams through Jira, but even if you don’t have access, you can still see what you need with Jira filters and dashboards that pull through to Confluence. That’s been huge for improving visibility and driving accountability.”
Dr. Genefa Murphy, Chief Marketing Officer, Udemy
Reduced costs and app switching: Atlassian’s work management platform, anchored by Jira, can meet almost all jobs-to-be-done that a marketer has. From writing a campaign proposal to recording async video updates, and managing multiple projects across teams – Atlassian can replace many other tools at a fraction of the cost. With the bonus of 6000+ native integrations in the Atlassian Marketplace (including Slack, Salesforce, Figma, Tempo, and Marketo), marketers can keep all work flowing on Jira without wasting time switching back and forth between multiple apps.
We’ve been able to eliminate other duplicative or repetitive tooling, which has been awesome, and really embrace and recognize the entire [Atlassian] tool kit together as an ecosystem, not individual tools…For the two teams we’ve already migrated from Wrike to Jira (Marketing Creative and Developer Relations), each of those will amount to $150,000/year in savings
Joe Cotant, Senior Technical Program Manager, Roblox
The freedom to work your way: Jira embraces the little things that make marketing teams unique and supports any team’s work style. With Jira, teams can personalize their project boards with background colors, images, and card covers; customize the fields captured in each task, and look at those tasks in a variety of views (e.g., list, timeline, board). Plus, Jira will soon make it easier to automate recurring work like email sends, track individual capacity for client work, and visualize budgets and spending on marketing projects.
One unique thing about Jira is it’s flexible enough that each team can have their own unique settings as long as they’re following the rough framework to make reporting easier.“
– Matt Chester, Senior System Engineer, Reddit
Learn more about Jira for marketing teams at https://www.atlassian.com/jira/solutions/marketing.
Access the report
Choosing a project management tool is a big decision. One that not only impacts how you get work done but also how your team gets work done with other teams. When doing your due diligence in selecting your solution, I encourage you to read what Gartner wrote about Jira in the 2024 Gartner® Magic Quadrant ™ for Marketing Work Management Platforms.
Once you’re ready to jump in with Jira, get started for free or explore pricing and plans.
Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Atlassian.
Gartner, Magic Quadrant for Marketing Work Management Platforms, Michael McCune, Lacretia Marsh, et al. 17 December 2024