Everything you need to know about creating buyer personas
Buyer personas are a powerful tool that helps teams build shared empathy for their buyers. While many put “buyer persona”...
Claire Drumond
Be the change: helping the homeless through partnerships and volunteering in San Francisco
This week we’re dedicating the Atlassian Blog to stories about teams coming together to change the world for the better....
How advertising agencies use Jira for business development
People at Helios Interactive realized Jira could be used for all sorts of different use cases throughout the agency. The more Jira spread, the more teams wanted to use it. Now, after just two...
Inside Atlassian: how we use Jira Core for HR Project Management
The HR team at Atlassian was using excel and email to manage their projects. That is, until the bright-eyed Jira Core team approached 'em with a proposition: Implement Jira Core for them to manage...
Agile marketing: fad or future of marketing?
Can agile methodologies used to deliver products really help marketers in delivering campaigns? We think the answer is yes. In today's world of constant customer feedback, marketers must be able to adjust their plans...
A marketing workflow example: Jira for multi-team collaboration
Jira is at the center of Aeria Games' work processes. All departments use it, even though the level of adoption is quite different. Read on to learn about how Aeria Games' marketing team built...
3 steps to marketing zen: how to visualize your workflow
Workflows provide a huge advantage to your marketing process and the success of your projects. As a visualization tool, workflows can help your marketing team come to consensus on the steps needed to complete...