Modern knowledge workers are expected to work with ever-expanding data sets at a continuously accelerated pace. Fortunately, Atlassian’s portfolio is built to meet the challenge at scale, especially through the capabilities of Atlassian Automation.
200,000+
Atlassian Cloud customers use Automation
1 billion+
Atlassian Automation rules run each month
According to Atlassian’s State of Teams 2024 report, enterprise executives estimate that only 24% of their teams are doing mission-critical work. Through automation across the Atlassian portfolio, workers can return the time usually needed for repetitive, tedious work to instead focus on strategic endeavors.
At the moment, Atlassian Automation is available across Jira, Confluence, and Jira Service Management.

Plan, track, and deliver projects efficiently with customizable workflows, real-time tracking, and powerful reporting.

Capture company knowledge, reduce siloes, and provide a single source of truth.
Jira Service Management
Deliver exceptional service and unite your Dev, IT, and business teams.
Atlassian Automation empowers teams to save time, reduce manual errors, and move projects forward by eliminating manual tasks such as notifying teams or managing content as well as other monotonous action steps.
In this blog, we’ll recap a recent Atlassian Automation webinar and explore how customers can benefit from using automation across Jira, Confluence, and Jira Service Management to help them gain a competitive edge.
With Atlassian Automation, each stakeholder in this process is saving up to 60 hours every month on administrative work.
–Mike Hayes, Rivian, Senior Architect
Using Automation isn’t just about time savings – it’s about freedom. We can spend our time more wisely.
Benefits of Atlassian Automation
Atlassian’s Automation capabilities streamline work and supercharge processes, allowing teams to be more innovative. By harnessing this feature teams can:
- Remove bottlenecks: Slow, tedious tasks can be handled without an operator present.
- Scale operations: Through a technology-driven process, teams can scale beyond any manual one to better support their business’s growth.
- Enhance productivity: After building a quick automation rule, teams can save countless hours of work to focus on tasks that bring greater value.
One key aspect of Atlassian’s Automation capabilities that sets it apart from others is the low-code and no-code solutions for programming powerful automation using a visual rule builder. Atlassian even offers Automation template libraries with an array of best-practice automation rules and processes.
This capability allows teams to:
- Automate any task in just a few clicks without having to ask technical teams for assistance
- Seamlessly integrate across third-party tools such as Slack or Microsoft Teams
- Scale automation with confidence by allowing admins full visibility and control of configurations for easy troubleshooting
- Work smarter using AI-driven workflows – just describe the automation rule you want and let AI build it for you
Rovo AI Agents for Automation
With Rovo’s AI Agents, users have the power to combine the power of AI features such as analyzing, creating, or editing content with Automation, allowing customers complete control of when Agents are invoked and how their output is used.
Users can leverage agents such as:
- Product Requirements Document (PRD) Agent: Automatically publish feedback directly on PRDs
- Customer Feedback Agent: Analyze customer feedback and share key insights through Slack for immediate actions
- Translation Agent: Translate pages into new language and publish them automatically to foster global collaboration
We estimate my team alone is saving over 150 hours each month through Jira automation.
–Jeff Lai, Canva, Internal Infrastructure
Core use cases of Atlassian Automation
There are countless ways to use Atlassian Automation to boost efficiency and manage the nuances of internal processes. These applications of Atlassian Automation span use cases across industries as well.
We’ve built over 200 automations to date. Even if the company saves two minutes per day per automation, that’s almost 1,500 hours of operational savings each year. And that doesn’t even account for context switching or the time you would have spent building reports. Now it’s all at your fingertips.
-Jeff Pittman, Sony Music Publishing, Director of IT Operations and Jira Solution Architect
Here are the top 3 core use cases we’ve assembled from customer feedback for Atlassian Automation that work across Confluence, Jira, and Jira Service Management:
Keep content and work up to date
The first core use case is keeping content and work up to date. Organizing work can be daunting, especially when your organization grows and becomes more complex, and additional teams become involved.
Managing content in Confluence

You can manage content in Confluence at scale by:
- Archiving stale content on a scheduled, regular basis to reduce clutter in your spaces
- Auto-labeling content by adding tags to pages for optimized categorization and searchability
- Using AI to supercharge everyday tasks by automatically generating meeting notes and email teams, or even analyzing content for specific themes or keywords and taking action based on results
Streamlining work with Jira

Reduce “the work around work” when managing Jira projects by:
- Keeping work up to date: Automatically updating the status of Jira issues through various stages of the development lifecycle based on specific triggers – for example: when a pull request is merged, an issue can be automatically transitioned from “In Review” to “Done”
- Assigning work across the team by automatically assigning issues to team members based on predefined criteria such as workload, expertise, or round-robin distribution
- Standardizing team processes through automated sprint operations such as starting new sprints, closing completed sprints, and moving unfinished issues to the next sprint
Manage issue and alert updates with Jira Service Management

Manage issue and alert updates at scale by:
- Creating and updating issue and alert fields and statuses based on any respective issue and alert update
- Pausing your processes for updates
- Pause automation actions: Temporarily pause your automation rule before proceeding to the next step for up to 15 minutes
- Alert event-based delay: Add a pause to your rule, delaying until certain upstream conditions are met, like an alert entering a specific status or priority level
- Wait for response from 3Ps: When using the “wait for response” capability on a supported third-party action, specify the amount of time you want the rule to wait and choose whether you want it to continue even if there’s no response
Get the right work in front of the right teams
The second powerful automation use case we’ve come across is getting the right work in front of the right teams to reduce context switching, keep teams aligned, and keep projects on schedule.
Auto-trigger notifications in Confluence
With Confluence Automation, you can auto-trigger notifications when tasks approach their due dates through your preferred communication channels—Slack, email, or Microsoft Teams—all without lifting a finger.
Auto-triage by routing service requests to the right team with Jira
When a new service request arrives, you can have it automatically go to the right team or subject matter expert based on capacity. This automation can appropriately match the service request, whether the team is technical or non-technical, such as HR, marketing, or finance.
Automatically create communications channels for incidents using Jira Service Management
In the case of an incident, you can accelerate collaboration by automating the creation of a Slack channel, Microsoft Teams chat, or other meetings in the incident issue with Jira Service Management.
Standardize processes
Most teams bounce around hundreds of tools and processes. This makes it difficult for teams to know how to best work together and often impedes productivity. Atlassian Automation helps teams streamline collaboration by standardizing processes, which reduces manual error and fragmented knowledge.
Auto-create a set of page templates or recurring tasks in a Confluence page

Through Confluence Automation you can build standardized processes by auto-creating a set of page templates or recurring tasks whenever a new project or space is created. Teams can also begin on simple workflows with smart buttons that can update page permissions, send emails to team members, and update page statuses, all with a single click.
Automatically manage the allocation of work with Jira

By using Jira Automation, your teams can auto-start new sprints, auto-close completed sprints, and automatically move unfinished issues to the next sprint.
Accelerate incident resolution in Jira Service Management

When incidents happen, every minute counts. With Jira Service Management’s Automation feature, your team can automatically triage alerts, escalate the right alerts to incidents, and give teams the right guidance to resolve incidents faster. Teams can even automatically triage alerts using third-party connectors to reduce context-switching and improve cross-functionality.
Use Atlassian Automation to better focus on strategic work
Atlassian Automation allows your teams to focus on the work that matters. It’s accessible to business teams while powerful enough to handle the needs of your most talented technical teams. For teams already collaborating on the Atlassian platform, make sure to check out our pre-built templates and Rovo agents to help you breeze through tedious work and gain a competitive edge for your organization.
Learn how automation can power your teams then see it in action across Jira, Confluence, and Jira Service in our webinar, ”Supercharge workflows across Confluence, Jira, and Jira Service Management”.