As South Korea continues to be a global leader in tech innovation, Atlassian has expanded its footprint to meet the needs of organisations in the region. As a customer-first business, Atlassian is committed to finding the best ways to serve all customers, recognizing the unique challenges that each location and sector has.
Atlassian currently has a diverse range of customers in South Korea, spanning industries and organisation sizes, many have complex IT environments and high service expectations. South Korean businesses such as Hyundai, SK Group, LG, and Interpark are already unlocking the value of the Atlassian cloud in their organizations.
Atlassian has been actively expanding its presence in the region, focusing on localising content, providing tailored support, and engaging with enterprise customers through strategic initiatives and events like Team Tour Korea.
So, let’s explore Atlassian’s latest strategic expansion in South Korea, local data residency, and how that opens the door for Cloud-only solutions such as AI capabilities and accelerated productivity to highly regulated industries.
Introducing Data Residency in South Korea
On 10 January 2024, Atlassian added local data residency options for South Korea, India, Singapore, Canada, the UK, Japan, and Switzerland. This means that South Korean enterprises in highly regulated industries can now accelerate collaboration, productivity, innovation, and delivery by using Atlassian Cloud and its AI-powered solutions.
Local data residency is crucial in South Korea for several reasons including regulatory, security, and business considerations. South Korea has stringent data protection laws based on the Personal Information Protection Act (PIPA) which mandates how personal data should be collected, stored, and processed. Compliance with this regulation requires data stored within the country to ensure it’s compliant with local laws and oversight.
Certain industries, such as finance, healthcare, and government, have additional regulations designed to protect sensitive information and ensure that it is handled in accordance with national standards.
Atlassian’s local data residency ensures that data remains in South Korea, giving your organization the control it needs. This is particularly important for businesses dealing with sensitive or confidential information.
Interested in learning more? Find out Why local data residency matters to you
Unlock team productivity with generative AI
Now that enterprises in highly regulated industries have a clear path to modernisation through Atlassian Cloud, they also have access to an advanced AI-powered toolbox that can accelerate both productivity and delivery. These Cloud-only AI features give teams the availability to access information faster than ever while resolving repetitive issues with ease.
According to Atlassian’s State of Teams 2024 report, 63% of knowledge workers and 79% of executives agree that AI is important but don’t know how to use it in their day-to-day work. Teams are busier than ever but accomplish less at the moment. Atlassian has observed that present-day workers spend so much time planning and talking about work that it prevents them from executing more meaningful actions.
AI is disrupting how businesses compete and how work gets done. Migrating to Atlassian Cloud unlocks a variety of AI features designed to enhance productivity, streamline workflows, and improve overall user experience. Through human-AI collaboration, South Korean enterprises can accelerate work and focus more on strategy. When work is in Atlassian Cloud products, AI can seamlessly surface the exact knowledge teams are searching for through summary results, automated administrative work, and enabled knowledge mining.
Currently, over 30,000 customers use Atlassian Intelligence to boost productivity, augment teamwork, and unlock organisational data. Teams that use the Atlassian platform spend 50% less time searching for information – saving quite a costly time sink.
South Korea’s first Internet Shopping service provider, Interpark, migrated to Atlassian Cloud with the help of Atlassian Platinum Solution Partner, DMove.
We were able to eliminate unnecessary data, reduce time spent on version control, and leverage IP permission functions through the transition from an on-premise server to cloud…resulting in enhanced security and efficiency and leading to increased satisfaction among users and administrators within the Atlassian platform.”
–Interpark Co., Ltd.
Ready to accelerate your business with cutting-edge AI-powered solutions? Start planning your Cloud journey today.
Team Tour Korea: Where all teams unleash their potential
In June 2024, Atlassian hosted a tech symposium called Team Tour Korea in Seoul to discuss future-fit solutions to handle the sharp increase in modern work. Made possible by Atlassian’s Korean partners and sponsors, Team Tour Korea will be an annual forum to network and discuss the market’s latest innovations.
Here are just a few of the Atlassian offerings discussed at Team Tour Korea ’24:
Atlassian Rovo
Last year Atlassian Intelligence was launched to help teams boost productivity with AI. Now, Atlassian is leveraging generative AI to address the foundational challenge of knowledge discovery by helping enterprise teams transform raw data scattered across their systems into actionable insights.
The next stage of human-AI collaboration is Atlassian Rovo.
With Rovo, teams can:
- Find information across tools and platforms without leaving their Atlassian products—from pull requests to files stashed in Google Drive or a hard-to-find Sharepoint document
- Get up to speed on a project or service’s context through AI-driven insights and conversational chat through the virtual agent
- Take action through agents who bring domain knowledge and skills to a wide variety of workflows by partnering with human teammates on everything from cleaning up Jira backlogs to reviewing and refining marketing content
A new chapter for Jira
Introducing the next era of Jira: as organizations become more complex, they increasingly need a shared space where teams of all types – engineers, marketers, accountants, and everyone in between – can align on goals, track progress, and share context.
That’s why Atlassian is combining the best of Jira Work Management and Jira Software to create a unified Jira that every team can use to manage their work. With AI enhancements, it can automatically break big tasks into bite-sized pieces, rewrite issue summaries for clarity, convert natural language into automation rules, and more.
Introducing: Guard
Protect. Detect. Respond.
Guard is Atlassian’s latest offering for additional threat protection that detects suspicious activities with enhanced visibility so that users can respond to threats well before they evolve into incidents.
Guard enforces security policies to proactively defend against data loss across Atlassian cloud. It understands your risk landscape and then informs your security team with contextual alerts before reviewing activity, investigating suspicious events, and quickly taking remediation steps.
And this is just the tip of the iceberg. This year we announced another 30+ AI-powered features and enhancements, including innovations that help keep developers in their best flow and keep IT teams delivering world-class service.
This year, Atlassian has begun providing Data Residency, the technological foundation necessary to ensure that the data you store with Atlassian remains within Korea. Additionally, we have completed the setup of the Atlassian Korea team, which will help integrate the latest technologies, including AI, into your company’s key business processes.
– Jason Yoonsang Ryu, Representative Director, Atlassian Korea
Now, with the goal of providing 360-degree support tailored to the maturity of our clients in Korea, the Atlassian Korea team and over 400 certified consultants from seven partner companies will share knowledge and experience and collaborate with a customer-centric approach to support the successful next leap of Korean enterprises.”
Elevate innovation in South Korea
Millions of users across 200 countries start their day by logging into their Atlassian solutions which assist them in automating tedious tasks, streamlining collaboration, staying on track, and building bandwidth for innovation and strategy.
If you have questions about how Atlassian can accelerate your enterprise through Cloud tools or how data residency can enhance your highly regulated business, contact an Atlassian advocate.