Why use Git for your organization?

In SVN, each developer gets a working copy that points back to a single central repository. Git, however, is a distributed version control system. Instead of a working copy, each developer gets their own local repository, complete with a full history of commits.

To understand how switching to Git affects your company’s marketing activities, imagine your development team has three distinct changes scheduled for completion in the next few weeks:

• The entire team is finishing up a game-changing feature that they’ve been working on for the last 6 months.
• Mary is implementing a smaller, unrelated feature that only impacts existing customers.
• Rick is making some much-needed updates to the user interface.

If you’re using a traditional development workflow that relies on a centralized VCS, all of these changes would probably be rolled up into a single release. Marketing can only make one announcement that focuses primarily on the game-changing feature, and the marketing potential of the other two updates is effectively ignored.

The shorter development cycle facilitated by Git makes it much easier to divide these into individual releases. This gives marketers more to talk about, more often. In the above scenario, marketing can build out three campaigns that revolve around each feature, and thus target very specific market segments.

The benefits of Git for product management is much the same as for marketing. More frequent releases means more frequent customer feedback and faster updates in reaction to that feedback. Instead of waiting for the next release 8 weeks from now, you can push a solution out to customers as quickly as your developers can write the code.

Feature branches lend themselves to rapid prototyping. Whether your UX/UI designers want to implement an entirely new user flow or simply replace some icons, checking out a new branch gives them a sandboxed environment to play with. This lets designers see how their changes will look in a real working copy of the product without the threat of breaking existing functionality.

Customer support and customer success often have a different take on updates than product managers. When a customer calls them up, they’re usually experiencing some kind of problem. If that problem is caused by your company’s software, a bug fix needs to be pushed out as soon as possible.

Git’s streamlined development cycle avoids postponing bug fixes until the next monolithic release. A developer can patch the problem and push it directly to production. Faster fixes means happier customers and fewer repeat support tickets. Instead of being stuck with, “Sorry, we’ll get right on that” your customer support team can start responding with “We’ve already fixed it!

To a certain extent, your software development workflow determines who you hire. It always helps to hire engineers that are familiar with your technologies and workflows, but using Git also provides other advantages.

Employees are drawn to companies that provide career growth opportunities, and understanding how to leverage Git in both large and small organizations is a boon to any programmer. By choosing Git as your version control system, you’re making the decision to attract forward-looking developers.

Git is all about efficiency. For developers, it eliminates everything from the time wasted passing commits over a network connection to the man hours required to integrate changes in a centralized version control system. It even makes better use of junior developers by giving them a safe environment to work in. All of this affects the bottom line of your engineering department.