WATCH 2019

The words we choose have the power to include or alienate our users. The reality is that for many, English is spoken as a second language. And unless you're going to localize your product for those major non-English speaking markets, you'll need to thoughtfully create content that is accessible to a larger audience.

But how do we create products that maintain a sense of personality without isolating a wide audience of non-native speakers?

Join Atlassian Content Designer, Roana Bilia, as she walks you through why thoughtful, inclusive content, is key to creating well-designed user experiences. You'll walk away with foundational principles for good UX copy when optimizing your product UI, a few quick wins that you as creators and developers can incorporate into your next products, as well as a set of mistakes to avoid that companies—including Atlassian—have made, which prioritized native speakers but isolated non-native speakers.

When it comes to designing apps and new features, we just can't get enough of metrics. In an age where we can collect data from almost anything, how can we cut through the noise and focus on the right metrics to measure the success and failures of the apps that we’re building?

Join Atlassian Product Manager Josephine Lee as she delves through what exactly makes a good metric. Throughout the talk, we’ll walk through real Atlassian examples of good and bad metrics. By exploring a framework for measurement, we’ll cover detailed features that showcase how best to measure and choose the right set of success, supportive, and counter metrics.

You'll walk away with tips and learnings from Atlassian’s approach to measuring success, and learn how to use data and metrics to inspire action in your apps.

So you're building an app, but you've never designed anything before. What do you do? Are there any guardrails or principles you can build on top of?

Join Senior Designer Allard van Helbergen as he highlights 5 design principles that every app developer and designer should know about.

In this talk, he'll explore the role of shape, proximity, visual hierarchy, and color theory in creating a successful app design. He'll break down the problems that give rise to these principles to show how you can solve these problems in your own app's UI.

By the end of this talk, you'll walk away with an understanding of how to apply these 5 design principles to your app designs and any other digital work.

Color-blind people are using your apps. 1 in 12 men is color blind. And for women, this is 1 in 200.

Building apps that work well for color blind people is not difficult. Some simple techniques help us with the design of our interface. And some tools help us see what color blind people see.

In this talk, Maarten Arts of Avisi will look at common varieties of color blindness. We will look at apps through the eyes of a color-blind person. And we will discover what color-blind people struggle with.

Regardless of whether you're a designer or developer, this talk will equip you with the skills and the tools you need to make sure that your app works for color-blind people.