Elevator pitch template
by Atlassian
Quickly and clearly describe your project’s value
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To succeed at any project, you must show partners and stakeholders that it’s worth their time, effort, and resources. An elevator pitch is a short description of your project that clearly explains its value and captures the audience's attention.
This template provides a structured framework for distilling complex concepts into a clear, meaningful pitch, enabling teams to present their ideas with confidence and clarity. Spend less time on the process and more time on crafting your perfect pitch.
- Overview
- How to
- Why Confluence?
What is an elevator pitch?
Imagine you’re in a meeting with potential partners, stakeholders, or team members. You have just a few moments to capture their attention and convey the essence of your project, ideally within the duration of an elevator ride. This is where the term ‘elevator pitch’ comes from.
An elevator pitch template is a concise and persuasive summary of your project designed to be delivered quickly. It’s a powerful tool that helps you articulate your project’s value in a compelling way, making it easier to gain support and generate interest.
Key components of a successful elevator pitch
A compelling elevator pitch consists of several key elements:
Problem statement: Clearly articulate the issue your project addresses. For example, “Many teams struggle with efficient project collaboration, leading to missed deadlines and frustration.”
Solution offered: Explain how your project solves this problem. “Our solution provides a connected workspace where teams can create, edit, and share project plans seamlessly.”
Unique value proposition: Highlight what sets your solution apart. “Unlike other tools, Confluence integrates all project aspects in one place, enhancing productivity and collaboration.”
Call to action: End with a clear next step. “Let’s schedule a demo to explore how Confluence can transform your project collaboration.”
Using an elevator pitch template and following examples can help you craft each component effectively, ensuring your pitch is clear and meaningful.
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