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Jira Product Discovery vs. Aha!

Why settle for rigid and complex tools? Jira Product Discovery offers flexibility and customization for modern product teams. See how it compares to Aha!

Top 3 reasons customers choose Jira Product Discovery

Connected software development lifecycle

Connected development lifecycle

Figuring out what to build is just the start - there’s planning, building, shipping and beyond. Get best-in-class native integrations with Jira and The Atlassian suite for visibility across the entire lifecycle.

Focused features and simple UI

Simple and intuitive

Get the features you need to focus on the best ideas—no bloat or clutter. Since building something great takes a team, we’ve designed Jira Product Discovery to be collaborative, flexible, and customizable.

Lower total cost of ownership

Lower total cost of ownership

Jira Product Discovery keeps costs low by integrating with the tools your team already uses, saving you from pricey add-ons and extra admin overhead. At only $10/creator/month, get powerful features without breaking the bank.

Purpose-built for product teams

Purpose-built for product teams

Jira Product Discovery makes prioritization and roadmapping easy, intuitive, and collaborative. In a survey to our customers, 81% said that “using Jira Product Discovery has helped my team better identify and prioritize the right ideas to work on.

It’s everything you need to confidently turn great ideas into actionable plans.

Source: Techvalidate Survey

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“Using Jira Product Discovery, we’re able to better validate our ideas, understand initiative sizing, potential impact, and decide what we should build.”

Szymon Kikla

Head of Product Platform Engineering, Deliveroo

Why choose Jira Product Discovery over Aha?

Features

Jira Product Discovery

Aha!

Customizable fields, workflows, and prioritization formulas

Jira Product Discovery

Aha!

Stakeholder engagement and collaboration (eg public views, voting, reactions, comments, etc)

Jira Product Discovery

Aha!

Strategic linking of ideas to company goals and OKRs

Jira Product Discovery

Aha!

AI-powered idea and insight management

Jira Product Discovery

Coming Soon

Aha!

Easy setup and onboarding for admins and users

Jira Product Discovery

Aha!

Simplified UI and navigation for collaboration across technical and non-technical teams

Jira Product Discovery

Aha!

Product and engineering connected in a unified platform

Jira Product Discovery

Aha!

Native integration with Atlassian ecosystem (Jira, Confluence, Jira Service Management)

Jira Product Discovery

Aha!

Loved by more than 10,000 customers

Canva logo
Deliveroo logo
Coupa logo
The Economist logo
Decathlon logo
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“Jira Product Discovery is an additional layer on top of Jira, providing the structure and transparency we were missing in a way that’s easy for everyone at Doodle to access and understand.”

Stephanie Leue

Former Chief Product Officer, doODLE

Frequently Asked Questions

How does your pricing compare to Aha?
  

Jira Product Discovery currently offers two simple pricing plans, Free and Standard, with a Premium plan coming soon! Our Standard plan costs $10 per creator per month—about one-sixth the price of Aha’s comparable Roadmap Premium plan at $59 per user per month.

While Jira Product Discovery includes idea management, insights, and roadmaps in one product, Aha splits them out into separate products with tiered pricing.

To calculate pricing and learn more, visit our pricing page.

Can Jira Product Discovery support organizations at scale?
  

We have a number of enterprise organizations that benefit from Jira Product Discovery today, but we know that large organizations need the ultimate visibility, admin controls, and features to support product teams at scale so we are in the works of launching our Premium plan. See what else we're working on in our public roadmap here!

Are there any features that Jira Product Discovery doesn’t have today but will soon?
  

Our mission is to simplify the life of a product manager by building and iterating on features that add value to your workflows. There are a number of features we have on our roadmap (see them here!) to adapt to the ever-changing landscape and demands of PMs. Stay tuned!

What makes Jira Product Discovery a better choice for my team?
  

Most organizations already have teams working in the Atlassian suite, like Jira, Confluence, Jira Service Management. With Jira Product Discovery you can now consolidate your techstack with native, two-way integrations that give product, engineering, and stakeholders the visibility they need across the entire development lifecycle.

Beyond the benefits of a connected Atlassian ecosystem, Jira Product Discovery has a simple and modern UI to keep teams focused, prioritizes team and stakeholder collaboration by reducing complexity, and provides flexibility to adapt to the way your team works.

Build the right thing, right now with Jira Product Discovery