Jira Product Discovery vs. Aha!
Why settle for rigid and complex tools? Jira Product Discovery offers flexibility and customization for modern product teams. See how it compares to Aha!
Top 3 reasons customers choose Jira Product Discovery

Connected development lifecycle
Figuring out what to build is just the start - there’s planning, building, shipping and beyond. Get best-in-class native integrations with Jira and The Atlassian suite for visibility across the entire lifecycle.

Simple and intuitive
Get the features you need to focus on the best ideas—no bloat or clutter. Since building something great takes a team, we’ve designed Jira Product Discovery to be collaborative, flexible, and customizable.

Lower total cost of ownership
Jira Product Discovery keeps costs low by integrating with the tools your team already uses, saving you from pricey add-ons and extra admin overhead. At only $10/creator/month, get powerful features without breaking the bank.

Purpose-built for product teams
Jira Product Discovery makes prioritization and roadmapping easy, intuitive, and collaborative. In a survey to our customers, 81% said that “using Jira Product Discovery has helped my team better identify and prioritize the right ideas to work on.”
It’s everything you need to confidently turn great ideas into actionable plans.
Source: Techvalidate Survey
“Using Jira Product Discovery, we’re able to better validate our ideas, understand initiative sizing, potential impact, and decide what we should build.”
Szymon Kikla
Head of Product Platform Engineering, Deliveroo
Why choose Jira Product Discovery over Aha?
Features | Jira Product Discovery | Aha! |
---|---|---|
Customizable fields, workflows, and prioritization formulas | Jira Product Discovery
| Aha!
|
Stakeholder engagement and collaboration (eg public views, voting, reactions, comments, etc) | Jira Product Discovery
| Aha!
|
Strategic linking of ideas to company goals and OKRs | Jira Product Discovery
| Aha!
|
AI-powered idea and insight management | Jira Product Discovery Coming Soon | Aha!
|
Easy setup and onboarding for admins and users | Jira Product Discovery
| Aha!
|
Simplified UI and navigation for collaboration across technical and non-technical teams | Jira Product Discovery
| Aha!
|
Product and engineering connected in a unified platform | Jira Product Discovery
| Aha!
|
Native integration with Atlassian ecosystem (Jira, Confluence, Jira Service Management) | Jira Product Discovery
| Aha!
|