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JIRA FOR MARKETING TEAMS

Great marketing starts with Jira

From simple tasks to complex projects, manage marketing the smart way - with Jira.

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Product screenshot Jira showing a Marketing Launch project in a list view with marketing-related to-do tasks.
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How marketing teams use Jira

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Product marketing

Bring marketing and product under one roof so you can plan, build, and launch products customers will love, together.

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Content marketing

Create, review, and distribute materials and focus on what you do best — crafting great content.

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Marketing leadership

Gain visibility on deliverables and goals so you can make smarter, context-based leadership decisions.

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Drive marketing campaigns from idea to launch

Kanban project planning board with a “To Do” and “In Progress” column containing marketing-related tasks.
PLANNING

Complex campaigns? No problem

Break campaigns down into small, manageable pieces. With flexible views, your team can build campaigns with confidence.

COLLABORATION & TRACKING

Visibility and alignment - finally

Get true alignment and visibility into work happening across all marketing initiatives with one unified view.

Calendar view of a Jira project depicting overlapping tasks from different teams to prepare for a Marketing launch.
Overview Jira dashboard with a high-level view of project progress, task completion, and goal tracking.
REPORTING

Stay ahead, stay informed

Stay on top of goals, progress, and potential blockers so your team can focus on doing great work.

Robust features your marketing team needs

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Atlassian Intelligence

Make Atlassian Intelligence (AI) your new best friend. Streamline workflows, glean insights from data, and accelerate work.

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Integrations

If your team uses it, we integrate with it. Easily add your favorite marketing tools from the Atlassian marketplace.

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Automation

Save time by automating repetitive tasks. Build your own or use our Jira automation template library.

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Approvals

Save time following up with stakeholders by embedding your approval process into your Jira projects.

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Forms

From creative requests to feedback surveys, forms help collect all information and work into a single place.

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Dynamic reports

Follow the status of your teams’ projects via high-level overviews, customized dashboards, or 30+ reports.

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How to use Jira for your next marketing project

Track every aspect of your company's campaign, from ideation to execution, using marketing project management software from Atlassian. Atlassian's tools for marketing teams set projects up for success with pre-built project management templates, allowing project managers to seamlessly map out campaigns, set milestones, and track progress. 

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Define clear project goals
  

When starting a new project of any size, it's essential to define your goals and consider how to organize tasks to best meet those objectives. Jira issue types enables teams to track individual pieces of work, making it an effective way to categorize work and help your team achieve key performance indicators. 
Use visual boards and workflows
  

Jira Kanban and Scrum boards offer a unique and effective way to visualize and manage project tasks. The right board type and proper customization can be crucial to keeping your projects on track and your team working harmoniously. Kanban boards help manage tasks in a continuous flow while Scrum boards are ideal for iterative development cycles during sprints. With either of these boards, you can customize columns, card fields, and workflow stages to match your team's unique process, from task creation to completion. 
Set realistic timelines
  

Another essential feature of marketing project management software is a timeline view. This feature helps project managers establish realistic deadlines and milestones and efficiently plan work, track progress, and map dependencies so that your project runs smoothly.
Allocate resources wisely
  

Effective resource planning and management are critical to any project's success. Jira's backlog and timeline views enable marketing teams to map work at a high level and drill down to task-level details. Displaying planned work, task statuses, and dependencies on a timeline enables marketing teams to manage resources effectively to meet project goals.
Build out a workflow and monitor progress
  

Marketers can create a custom workflow in Jira to streamline team processes and closely monitor different project elements. Tailoring workflows helps your team work more efficiently as everyone is up to date on the statuses of project components. Coupled with Jira’s reporting feature, to help your team identify bottlenecks, resource constraints, and process improvements throughout your marketing project.
JIRA PREMIUM AND ENTERPRISE PLAN

Accelerate work with Atlassian Intelligence

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JIRA PREMIUM AND ENTERPRISE PLAN

Accelerate work with Atlassian Intelligence

AI is natively built into Atlassian products to help you collaborate easier, work faster, and get more done with less.

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Get started faster with templates

Kickstart your first project with a fully customizable marketing template.

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Campaign management

Manage campaigns beginning to end, tracking tasks and deadlines along the way.
Calendar Project view

Content management

Manage the content development lifecycle – from prioritization to distribution.
List project view

Email campaign

Plan and execute on email campaigns – from draft to launch.
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Marketing resources

Browse free tutorials, articles, and guides to learn more.

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The ultimate marketing guide

Explore Atlassian’s compilation of top marketing best practices.

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How to manage stakeholders

Learn how teams at Atlassian handle stakeholder and request management.

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Join the community

Connect, share, learn with other fellow marketers who use Jira.

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Marketing project management software: Frequently asked questions

What is marketing project management software?
  

Marketing project management software helps marketers organize, plan, and execute marketing campaigns more efficiently. It provides tools for managing marketing tasks, deadlines, resources, and budgets all in one place. Marketing project managers can use this software to easily track progress, mitigate risks, and keep marketing projects on schedule.
What are the benefits of marketing project management software?
  

Marketing project management software enables businesses to organize, automate, and streamline marketing campaigns to improve efficiency, ensure consistency, and boost results.

Improved collaboration

Built-in communication features allow geographically dispersed marketing teams to collaborate easily and in real-time. Team members can share files and ideas, comment on tasks, and update project statuses, fostering better teamwork and faster decision-making throughout a company.

Enhanced organization

With all team members using a single system for shared projects, marketing managers can optimize resource allocation and better balance workloads among team members. Marketing management software empowers project leaders to organize tasks and subtasks, set and track deadlines, monitor task progress, and assign responsibilities to team members.

Efficient workflow automation

Automation features reduce manual, repetitive work so teams can spend more time on strategic planning, problem-solving, and value-adding activities that move the project forward. These features include assigning tasks based on predefined rules, sending reminders for upcoming deadlines, and generating reports on project progress.

Data-driven insights

Dashboards, progress tracking, and analytics give marketing leadership visibility into project status. With these tools, marketing project managers can quickly see which strategies are working and which need improvement, allowing them to make data-driven decisions to prevent foreseeable issues. 

Scalability

Atlassian's marketing project management software has the flexibility, features, and scalability to match your business's growth. This functionality can meet your company’s current needs and evolve with you limitlessly—all while maintaining a cohesive, centralized solution. This balance of simplicity and sophistication helps maximize efficiency, no matter the size or complexity of your marketing campaigns.
What are the features to look for in marketing project management software?
  

Visual task boards

Visual task boards in software like Jira allow marketing teams to manage tasks simply yet effectively. They promote clarity, accountability, and optimization by making work and progress visible to the whole team at a glance.

Reporting

Marketing project management software provides structure, visibility, and data-driven insights that help you plan better campaigns, execute them efficiently, and measure their true impact on your bottom line. With the right tools, your team can turn marketing into a strategic function that drives real business growth.

Collaboration and tracking

Marketing project management software aims to be a single source of truth for all marketing projects and tasks. In software like Atlassian, communication and collaboration features reinforce transparency and accountability among marketing teams, boosting overall project efficiency.

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