The Art of Product Storytelling: Building the Right Thing
In this era of KPIs, metrics, and data-driven decision-making, it is tempting to look to data for your next great product idea. But this will only take you so far. What you really need to do is find your product’s story, and this is what will help lead you to your next great feature idea.
Join this session with Atlassian’s Modern Work Coach, Mark Cruth, to learn about the secret to true product success: storytelling. Mark will show you how stories can be used to solve customer problems and align teams around a product strategy using real-world, practical examples from his 15 years of experience coaching product teams around developing compelling visions, prioritizing features, and making informed product decisions.
You’ll walk away from this session knowing how to:
- Harness storytelling to craft product narratives that deeply resonate with your customer base
- Apply practices from the Atlassian Team Playbook to translate your narrative into tangible action items
- Utilize tools to expedite and amplify the impact of your story throughout your organization
Speaker
Mark Cruth
Modern Work Evangelist, Atlassian
Mark Cruth is Atlassian’s resident Modern Work Expert. Focused on practice over theory, Mark spends his days coaching both Atlassian and customer teams on new ways of working, then sharing what he’s learned at events around the world.
Joining Atlassian in 2019, Mark brings over a decade of experience experimenting with work and helping people, teams, and organizations transform at places like Boeing, Nordstrom, TD Ameritrade, and Rocket Mortgage. Mark has made it his mission to inject modern ways of working, a transformation mindset, and the power of expert storytelling into everything he does.
