The Magic Behind Product Engineering: Turning Customer Problems into Features They Love

Join Raghu Ventakesh, Sr. Engineering Manager at Atlassian, as he shares how Product Engineering bridges innovation and execution to transform customer needs into impactful products through iterative development, cross-functional collaboration, and data-driven decisions.

Engineers are like magicians—they turn customer problems into features customers love. But the process is far from magic. Join Raghu Ventakesh, Sr. Engineering Manager at Atlassian, as he shares how Product Engineering bridges innovation and execution to transform customer needs into impactful products through iterative development, cross-functional collaboration, and data-driven decisions. Raghu will show how Jira Product Discovery helps his team implement these principles. From capturing and prioritizing ideas to driving data-informed decisions, he’ll demonstrate how the tool fosters collaboration and ensures each iteration brings teams closer to building products customers love. He’ll also tackle challenges like:

  • Keeping pace with technological change
  • Managing complexity while balancing cost and quality as products grow
  • Aligning on priorities with diverse stakeholders

 

Gain actionable insights and see how Atlassian’s engineering team uses Jira Product Discovery—not magic tricks—to turn customer problems into features that deliver real value, followed by a live Q&A.

Speaker

Raghu Venkatesh

Compass Sr. Engineering Manager, Atlassian

Raghu Venkatesh is an Engineering Manager at Atlassian and leads the ecosystem pillar for their newest developer experience platform product - Compass. Over the course of a decade, Raghu has worked on platform, product and reliability teams.