Network with Atlassians, Atlassian Partners, and our Partner Day sponsors over breakfast.

Join Atlassian leaders Jose Morales and Martin Musierowicz to kick off the day with a keynote you will not want to miss! They will share partner wins over the past year and the partner opportunity moving forward.

Then we'll feature guest speaker, Verne Harnish, Founder Entrepreneurs’ Organization (EO) and author Scaling Up (Rockefeller Habits 2.0). People, Strategy, Execution, and Cash – He will share key tools to help you navigate the right decisions in each of these critical areas of your business. His world-renowned Scaling Up workshops (one of the first workshops the Atlassian team attended back in 2005) have empowered more than 70,000 executives to bust through the barriers to scaling up.

Jose Morales

Head of Global Field Operations, Atlassian

Martin Musierowicz

Head of Global Channels, Atlassian

Verne Harnish

Founder Entrepreneurs’ Organization (EO) and author Scaling Up (Rockefeller Habits 2.0), Scaling Up

Network with Atlassians, Atlassian Partners, and our Partner Day sponsors over refreshments.

Explore the tools and resources you need to assess, plan, and migrate Jira and Confluence Server to Atlassian Cloud.

You’ll get hands-on experience migrating Jira and Confluence Server to Atlassian Cloud and learn about the future of Cloud Migration.

Required: Laptop with web browser

David Jenkins

Cloud Solutions Architect, Atlassian

Jason Wong

Principal Product Manager, Cloud Migrations, Atlassian

In this session, learn how Atlassian is investing to support enterprise customers across our Data Center and Cloud products.

Alison Huselid

Head of Product, Server and Data Center, Atlassian

Rajmohan Rajagopalan

Head of Product, Atlassian Platform, Atlassian

As Solutions Partners, you talk to teams in different industries, and many of them are spread across complex enterprise organizations. In this talk, we will preview how Atlassian is positioning itself for enterprise decision-makers, provide insight on how to navigate different verticals, and take your feedback during an interactive Q&A session with our head of enterprise marketing.

Nick Thulin

Technical Enablement Engineer, Atlassian

On your journey from migrating Server/DC to Atlassian Cloud, learn about the common migration patterns we see in Enterprise environments.

You’ll get hands-on experience in how to configure Crowd and Atlassian Access in hybrid environments.

Required: Laptop with web browser

Andy Rajagopalan

Cloud Solutions Architect, Atlassian

Sean Muranjan

Practice Development Lead, Atlassian

Dave Meyer

Group Product Manager, Atlassian

Why should I consider Atlassian for my enterprise ITSM solution?' It's a common question we hear from IT leaders. How do you answer that question? How do you compete in a crowded ITSM market and win? This session takes on these questions and provides practical ways your sales team can win ITSM opportunities.

In a world of digital transformation, Agile, and DevOps, the way that IT teams work is rapidly evolving. IT teams are looking beyond traditional ITSM tools to improve the way they work in a software-first world. Atlassian is well-positioned to help these IT teams.

How can we reach these IT leaders with Atlassian's unique approach to IT? In this session, we'll consider how people (culture), practices, and products form a powerful triad to create a 'team-centric' ITSM solution. A solution that opens up the way teams work and offers greater agility to meets the needs of the business.

We'll look at the most common IT practices and how to address them from business value, technical, and demo perspective. We'll consider how to combine Atlassian products and & marketplace apps to create an ITSM solution that offers a competitive advantage. You'll also learn how 'ITSM solution demo plays' helps customers realize the benefits of Atlassian's approach to IT. We'll also share valuable sales resources that help your teams prepare for IT opportunities, making a strong case for Atlassian.

Paul Buffington

Principal Solutions Engineer for ITSM, Atlassian

Join Andy Powell, AWS Solution Architect, and MaSonya Scott, AWS Principal Business Development Manager for AWS Service Catalog and AWS Control Tower, to learn best practices for Data Center on AWS success. In this session we’ll cover:

• How to simplify the Server to Data Center migration process

• How to augment Quick Starts to fit each customer's environment

• Where and how to access AWS resources and support

• What’s new in the world of Atlassian and AWS

Andy Powell

AWS Solution Architect, AWS

MaSonya Scott

Principal Business Development Manager for AWS Service Catalog and AWS Control Tower, AWS

Join Andy Powell, AWS Solution Architect, to learn best practices for Data Center on AWS success. In this session we’ll cover:

• How to simplify the Server to Data Center migration process

• How to augment Quick Starts to fit each customer's environment

• Where and how to access AWS resources and support

• What’s new in the world of Atlassian and AWS, presented by MaSonya Scott, Principal Business Development Manager for AWS Service Catalog and AWS Control Tower

Andy Powell

AWS Solution Architect, AWS

MaSonya Scott

Principal Business Development Manager for AWS Service Catalog and AWS Control Tower, AWS

Network with Atlassians, Atlassian Partners, and our Partner Day sponsors over lunch.

Learn about the best practices for operating Data Center on AWS using our Quick Start templates as a foundation. You’ll get hands-on experience with CloudWatch, Opsgenie and backups for BCP/DR.

Required: Laptop with web browser

Recommended: Six months of experience with AWS in any role, including technical, managerial, sales, purchasing, or financial.

David Jenkins

Cloud Solutions Architect, Atlassian

Andy Rajagopalan

Cloud Solutions Architect, Atlassian

Partners are a critical part of achieving Atlassian’s cloud migration goals. Join this session to learn about migration adoption trends and how Atlassian is building cloud momentum amongst customers. Get the latest migration roadmap updates and how we working to remove blockers for Partners and customers. We’ll also cover Partner specific resources and enablement, as well as Atlassian's upcoming migration marketing plans.

Ashley Elder

Cloud Migrations Product Marketing Manager, Atlassian

Join this session to learn about the evolution of the Atlassian Field Marketing program and how you can use best practices the team has gathered along the way to successfully execute your own trade show from goal setting to follow up.

Whether you are new to the world of trade shows or you are looking to up level your program, you will walk away with some key takeaways that will set you up for success.

Ashley Edwards

Senior Team Lead, Field Events, Atlassian

Learn how to create a modern incident management demo environment using Jira Service Desk Cloud, Opsgenie and Statuspage to enable sales.

Required: Laptop with web browser

David Jenkins

Cloud Solutions Architect, Atlassian

Michael Wise

Solutions Engineering Manager, Atlassian

What if you had the opportunity to present Atlassian to a group of high-level executives who didn't actually know what Jira did (believe it or not!)? Or what a confluence page delivered? Or what SAFe methodology or even "Business Agility" meant to their organization? How would you explain Atlassian's value to them. What examples could you provide of how our tools impact the strategies and financial outcomes within their companies - helping them focus on innovation and growth.

Atlassian has been working hard to put together some positioning for exactly these scenarios, which we will share with you during this session. We will also discuss how some of our more recent acquisitions, and new feature releases can be brought into these type of business discussions, without talking technology. But we also need your help - so please come prepared with your own examples of engaging at the c-level, or questions that might help us further evolve this messaging.

Phil Robinson

Channel Business Development, Atlassian

Dan MacMillan

Channel Development, Jira Align, Atlassian

In this session a panel of Partner executives will share insights about the evolution of their companies' Atlassian Practice to “cloud”. They will discuss this evolution from a business perspective including internal operations, developing skills, mitigating risks, security concerns, best practice and so much more.

Patricia Anemone

Channel Manager, Atlassian

Chris Clarke

Principal Product Manager, Cloud Migrations, Atlassian

Steve Bishop

Executive Director Forty8Fifty, CTO/Co-Founder Veristor Systems, Forty8Fifty Labs, a Veristor Company

Christopher Pepe

Dragon of the West, Praecipio Consulting

Andrew Baumann

Practice Lead, Technical Delivery, Column IT

André Palma

Managing Director, e-Core

Sukhbir Dhillon

Founder and CEO, Addteq

Network with Atlassians, Atlassian Partners, and our Partner Day sponsors over refreshments.

In this session, learn how Atlassian brings IT and Software teams together to work as one. Get a first-hand look at new capabilities that power automation and connect services all the way from code to change management and incident response. By running on a common platform, you’ll see what’s possible for modern teams building and running digital products and services in any industry.

Amita Abraham

Head of Product Marketing, IT Teams, Atlassian

Sean Regan

Head of Product Marketing, Software Teams, Atlassian

Whether you're new to establishing your company’s profile on LinkedIn or interested in generating a pipeline of prospects, join us in conversation with our panel of LinkedIn experts as they share insights on:

• How to tap into this powerful B2B platform with a reach of nearly 700M professionals globally

• Best practices on leveraging your own content and profile to attract B2B customers.

• Examples of successful ad types that work to convert prospects

• The team will be ready to answer questions - so come prepared to learn, engage and develop a much deeper understanding of the entire IT buyer’s journey and LinkedIn.

Nisha Menezes

Channel Marketing - Campaign Lead, Atlassian

Jason Carriere

IT Channel - Sales Lead, Linkedin

Alycia Eakin

Enterprise Client Solutions Manager, Linkedin

Matt Warsaw

Enterprise Account Executive, Linkedin

Join this session to learn about the Partner Program Roadmap & Vision and best practices to utilize your program benefits.

Brian Hanson

Channel Program Manager, Atlassian

The Atlassian Marketplace comprises 4,000+ apps and 1,000+ partners. We want to ensure that customers and partners can trust Marketplace apps.

Dig into our near-term roadmap and hear about our longterm vision for security for cloud and Data Center apps. Also, learn about how we will highlight security-conscious apps to customers and partners.

We’ll also cover:

• App security policies that we enforce

• How we perform vendor and app security reviews

• How we leverage the security researcher community to find issues in apps

And more!

Justin Lau

Ecosystem and Marketplace Partner Programs Manager, Atlassian

Hariram Balasundaram

Ecosystem Security Lead, Atlassian

Maximize your collaboration with Atlassian’s Enterprise sales and marketing teams. Learn how to engage with Enterprise Advocates, Loyalty Advocates, and TAMs to gain customer insights and leverage marketing engine.

Julio Chez

Manager, Latin America Channel, Atlassian

Joanne Yo

Channel Manger, Canada, Atlassian

Megan MacCaughey

Enterprise Advocate, Atlassian

Ben Center

Enterprise Advocate, Atlassian

Adam Saint-Prix

Head of Technical Account Management, Atlassian

Price, Process, and People – Verne will drill down deeper into each of these three important aspects of your business given the challenges companies face in competing for business, maintaining software-like margins, and attracting/retaining talent. He’ll also take time to answer your specific questions.

Verne Harnish

Founder Entrepreneurs’ Organization (EO) and author Scaling Up (Rockefeller Habits 2.0), Scaling Up

Grab a cocktail and enjoy the awards ceremony and book signing to wrap up your Monday night.