What is workflow automation and how to get started

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Workflow automation has emerged to meet the need for streamlined operations and improved decision-making. Automation enhances efficiency, reduces errors, and frees human resources for more strategic tasks. Tailored automation strategies can address specific operational challenges, improving productivity and customer satisfaction.

Businesses can unlock unprecedented efficiency and productivity by understanding the features to look for in workflow automation solutions, which include ease of use, integrations, scalability, and more. In this guide, we’ll explore how automating repetitive tasks streamlines operations and significantly enhances decision-making processes.

Keep reading to learn about workflow automation, how it works, and the reasons to use the robust automation capabilities available in Jira workflow automation software.

What is workflow automation?

Workflow automation is the approach to automating various business processes, tasks, and workflows with minimal human intervention. Workflow automation leverages software to create a series of automated actions for the steps in a business process, which helps teams execute projects efficiently and consistently.

How workflow automation works

Workflow automation uses task management software to route tasks and information between people and systems based on predefined rules and triggers. For example, when one system marks a task complete, the automation sends it to the subsequent assignee and updates dashboards, saving time and minimizing errors.

Follow these steps to start:

  • Gather information on how tasks flow among teams and current roles and responsibilities to understand the current workflow. Focus on understanding how projects kick off, the criteria used to complete a task, the scope of work, and how bottlenecks arise. Determine what triggers each task to start and change.
  • Outline the workflow visually to identify inefficiencies. Build a draft workflow outline to highlight breakdown points. Allow cross-functional teams to collaborate to improve the draft and pinpoint wasteful practices.
  • Identify tasks that require integrating data from other systems and ensure workflow software supports these. Consider adjusting the workflow to meet integration requirements, such as splitting tasks into smaller subtasks.
  • Address workflow inefficiencies, including communication breakdowns and overdue tasks. Examples include adding task accountability measures or clarifying which system information should flow.
  • Leverage workflow automation software, describing each task and assigning user roles. Based on project scope and team needs, provide visibility through Gantt charts, process maps, calendars, etc.
  • Create automated triggers and actions to streamline recurring tasks. Customize automation recipes based on unique needs or rely on pre-built options.
  • Continuously test and optimize the automated workflow to resolve issues. Establish performance metrics and key performance indicators to monitor efficiency. Use dashboards to maintain high-level visibility into progress and blockers.
  • Train the team in using the new automated workflow through hands-on demonstrations. Prepare teams for process changes and workflow optimizations with change management plans.

Not sure how to get started? Use a free workflow template to jumpstart your automation process and streamline your project management efforts.

Benefits of workflow automation

Workflow automation offers a multitude of benefits across business operations. It significantly enhances efficiency and productivity to ensure continuous improvement. Here are some other key benefits of workflow automation:

Increased efficiency

Automating repetitive tasks enables employees to focus on more strategic work, increasing overall productivity. Automated processes complete tasks faster and can operate around the clock, significantly increasing efficiency.

Error reduction

Automated workflows minimize human error by ensuring consistent task execution according to predefined rules. This leads to higher accuracy in data entry, calculations, and processing tasks. It also reduces the time and resources spent on correcting mistakes.

Collaboration tools

Your task tracker should facilitate communication and collaboration among team members. These tools provide a platform for dialogue, document sharing, feedback, and coordination, improving teamwork and project success.

Cost savings

Automating routine tasks reduces the need for manual labor. By minimizing errors, companies save on the costs associated with fixing them. Workflow automation also optimizes resource allocation, ensuring teams don’t under or overspend.

Enhanced collaboration

Workflow automation often has features promoting a collaborative work culture among team members, regardless of location. Real-time updates, shared workspaces, and automated notifications help keep everyone on the same page, improving teamwork and promoting collaborative meetings.

Scalability

Workflow automation allows businesses to handle an increasing workload without proportionally increasing their workforce. This supports business growth without compromising quality or efficiency.

Examples of workflow automation

You can apply workflow automation across various teams and roles to streamline project planning and boost productivity. Here are some specific workflow automation examples that can help you understand how different teams use automation:

Product Managers

Product managers can use workflow automation to enhance decision-making and streamline product development processes. For example, they can implement an automated product feedback collection and analysis system that gathers user feedback from multiple channels. This system can automatically categorize feedback based on sentiment and feature areas, providing insights for future product improvements. 

Another powerful way to use workflow automation as a product manager is with feature request prioritization. Product managers can set up an automated scoring system that evaluates feature requests based on predefined criteria such as potential impact, development effort, and alignment with product strategy. This workflow automation ensures that the most valuable features are prioritized for development. 

Additionally, sprint planning and task allocation can be automated. Sprint backlogs can be generated based on priority scores and team capacity, and tasks can be assigned to team members based on availability. 

Engineering leads

Engineering leads can use workflow automation to improve code quality and streamline development processes. For instance, they can implement an automated code review process that assigns reviews to team members based on their expertise and workload, with built-in reminders for pending reviews. This ensures that code is reviewed quickly by the most appropriate team members. 

Continuous integration and deployment pipelines are another area where automation can help. Engineering leads can reduce manual errors and speed up the development cycle by setting up a system that automatically notifies the right person to run tests and deploy to staging environments.

Bug tracking and resolution can also be automated with a triage system that categorizes incoming bug reports, assigns them to the appropriate team members, and escalates critical issues.

Project managers

Project managers can use workflow automation to enhance project visibility and resource management. For example, they can implement automated project status reporting that collects progress updates from team members, compiles them into a standardized report, and distributes them to stakeholders regularly. 

Resource allocation and capacity planning can also be automated to optimize team performance. You can set up a system to track team members’ workloads and automatically suggest task reassignments to balance workloads and manage project timelines

Project managers can also automate risk assessment and mitigation workflows, helping team members identify potential risks and triggering mitigation actions for high-priority risks, helping to manage project challenges proactively.

Marketing campaign automation

Marketing teams can significantly boost their efficiency and effectiveness through workflow automation. For example, whenever a task is created for email marketing projects, Jira can automatically create design and copywriting tickets with specs and guidelines and then link them together. This automation streamlines marketing campaign execution and keeps all team members on the same page.

Content management is another area where workflow automation can help. Content teams can implement workflows that automatically schedule workers based on availability and workloads. The content then moves through a pipeline based on which workers are responsible for which aspect of the content creation process.

Best practices for implementing workflow automation

To get the most out of workflow automation software, consider these best practices: 

  • Start small and scale gradually: Begin by setting goals for one simple process. As you learn and see results, expand to more complex workflows. 
  • Involve key stakeholders in the process: Include team members who will use the automated workflows. Their input helps create effective systems and improves adoption. 
  • Continuously monitor and optimize automated workflows: Regularly check performance and adjust as needed. Track metrics like time saved and user satisfaction to refine your automation. 
  • Keep a balance between automation and human oversight: Design workflows with points for human review, especially for critical decisions. This ensures automation enhances rather than replaces human judgment. 

Features to look for in workflow automation software

Selecting the right workflow automation software is crucial for achieving the desired benefits. Here are some essential features to consider in workflow automation solutions:

Ease of use

A user-friendly interface and intuitive design ensure employees can easily navigate the tool, fostering swift adoption and a quicker return on investment.

Jira’s workflow automation capabilities are designed with simplicity in mind. They allow teams to build custom workflows that reflect real-life processes without complexity. Try Jira workflows to experience our user-friendly approach firsthand.

Flow chart

Integration capabilities

Seamless integration with existing systems and applications is vital to ensure smooth data flow between different tools and platforms. It also inhibits data silos and maximizes automated workflows.

Jira’s powerful automation engine integrates seamlessly with various tools like Slack, Teams, Figma, GitHub, and many more, enabling your team to reduce manual tasks and scale operations.

Customization and flexibility

The ability to customize workflows according to specific business needs is crucial. A flexible workflow automation tool adapts to your unique operational requirements, securing alignment with strategic objectives.

Jira workflows enable teams to build custom workflows that reduce friction and enable faster delivery.

Scalability

Workflow automation solutions should handle increasing volumes of work as the business grows. This includes supporting multiple workflows, users, and data without compromising performance or reliability.

Jira’s robust platform is designed to grow with your team, supporting your workflow automation needs as you scale.

Reporting and analytics

Insightful reporting and analytics are indispensable for gauging workflow efficiency. These capabilities highlight areas for improvement and enable data-driven decision-making through access to real-time insights.

Jira provides comprehensive reporting tools to help teams track progress and identify areas for optimization.

Security

Automation tools must have robust security measures such as encryption, access controls, and audit logs to protect against unauthorized access and data breaches.

Jira's robust security measures ensure your data remains protected within the Atlassian Cloud environment. Create and customize permissions with granular control over who can access what through customizable roles. Jira also offers bolstered security safeguards like IP allow listing, ensuring only those from trusted networks can access your instance.

Mobile accessibility

Mobile accessibility is increasingly important. It enables staff to remain productive and progress smoothly in workflows regardless of geographical location.

Jira’s mobile interface is designed for easy viewing and interaction with issues on mobile devices. When accessing Jira from a smartphone, you’re presented with an optimized page version.

With the mobile interface, you can view issues, comments, attachments, issue links, and favorite filters, as well as perform basic operations such as adding comments, watching or voting on issues, and assigning tasks to team members. 

Get Jira Automation for free and discover how these features can transform your workflow processes.

Maximize efficiency with workflow automation in Jira

Jira’s workflow automation tools can transform how your team works. Whether you’re managing products, leading engineering teams, or running marketing campaigns, Jira helps streamline your process and boost productivity. It’s easy to use, integrates with other tools you already use, and grows with your team. Plus, it keeps your data secure while letting you work from anywhere. 

Ready to cut down on repetitive tasks and focus on what matters? Try Jira Workflows to see how Jira can help your team work smarter, not harder.