WATCH 2019

Designing for the enterprise comes with a unique set of challenges; ensuring readability and accessibility at scale, meeting the needs of multi-layered organizations, and building a trust when your software - used by dozens of thousands of employees - is considered mission-critical.

At Atlassian, we've spent countless hours digging deep into our enterprise customer's needs and we've gathered a vast repository of insights.

In this talk, Pawel Wodkowski, a senior designer on Jira Server, will share all that we've learned from our research (while not being shy about busting some of those wild admin myths!). You'll get a crash course in what it means to design for scale the Atlassian way.

We hear it all the time, and we get it. Diversity and inclusion are important! But isn't it an HR problem? HR may be able to help with diversity but inclusion or creating an inclusive environment is everyone's responsibility. So how do we create an inclusive environment that celebrates diversity and engages and supports everyone? Isabel Nyo will be sharing best practices and lessons she has learned along the way. She will also be sharing her experience as a minority, a female technical leader, in the technology industry.

Small Atlassian app vendors can struggle to make enterprise sales. How do you level the playing field, cross the chasm to enterprise sales, and make growth marketing a multiplier and core competency?

Join Chris Cooke, Old Street Solution’s Atlassian Marketplace Growth expert (and former Clearvision-ary & Adaptavist-an), for a discussion on why skepticism towards marketing and sales is natural, but unhealthy.

Attendees will learn growth marketing principles in a language that will resonate with developers, with actionable advice that has helped top vendors (such as Automation for Jira) rapidly grow in new territories.

We'll cover how you can implement data analysis, fast feedback loops, and use honest communication to resonate with your ideal audience to grow your customer base with your next great Atlassian App.

Atlassian App Vendors are perfectly positioned (and incentivized) to cross-pollinate their ideas into an area ready for change. You need Marketing & Sales but they need you too!

Tired of rebuilding your brand's UI in every new app your team works on? Whatever happened to DRY? This is exactly the reason why you should use a robust UI kit, like the AtlasKit, or build your own from scratch.

In this talk, Árni Freyr Snorrason, Developer and Team Lead at Tempo, will share Tempo's journey into the world of custom UI kits. He'll share how Tempo's growing visual identity for its products across multiple ecosystems, (most notably Jira Cloud and Jira Server) led to the decision to design, implement and maintain their very own Tempo UI kit, and also how the kit proved to be a crucial tool for developers to move faster and become more autonomous when developing front end features for cloud and server at the same time.

Different Atlassian Enterprise customers have varying security and compliance standards that they expect their cloud application vendors to meet. In this talk, Jana Geddis will walk you through the approaches Enterprise companies take to vendor security reviews. We will look at common threats, different Enterprise expectations, and the security requirements that vendors of all sizes can fulfill with minimal investment. You'll leave with knowing how to complete your next Enterprise security review!

Over the past decade, DevOps has empowered teams to break silos and create an environment of shared responsibility for delivering scalable applications.

At this breakout session, Remie Bolte, Marketplace Vendor and Cloud Solutions Architect, will explore how to break down one of the last silos still standing: application monitoring. You will learn about the history of monitoring and how it has evolved from basic systems monitoring to application performance monitoring. It will outline the common pitfalls of the most popular monitoring solutions and how these are antithetical to the DevOps movement.

To solve this, we'll introduce you to a new monitoring concept focused on developers: Monitoring as Code.

Is your app used by customers around the world? Are you keen to provide a delightful customer experience to all your customers? Internationalization is an essential part of software development that unlocks global potential and ensures your customers have a great experience regardless of their location. Join Melanie Heighway, Senior Product Localization Manager at Atlassian, and take a deep dive into the world of internationalization and learn how internationalization can be incorporated into your development process to ultimately delight all your customers globally.

What happens to work/life balance when your home is your workplace? Join Avi Knoll, a remote software engineer at Atlassian, as they discuss ways to keep balanced and grounded while working from home.

In a healthy office environment, it's easy to take a break for lunch. Take a break for coffee. Go home at the end of the day when your colleagues are gone, the lights are off, and your friends and family would like to see you.

When you work from home, lunch is in the kitchen, or a delivery order away. You've got a coffee machine. Nobody turns out the lights on you. Your family or housemates are nearby anyway!

Avi is very strict about work/life separation, not just balance. They'll run you through the risks of not disconnecting, and then discuss techniques you can use to ensure that even in the same room, you’ll have a clear line between “I'm at work” and “I'm on a break” or ”I'll be back tomorrow!”

You know the story – your team needs to build a new integration for a new system and you decide, "A microservice would be perfect for this!" Before you know it, there are dozens of integrations and dozens of microservices spinning out of control.

In this session, Matej Konecny will walk you through his team's process for herding dozens of microservices at Atlassian. He'll share the processes they've put in place to manage and scale incident responses, make the service dependencies discoverable, and architect sustainable systems as they keep on building more integrations.

No matter how small, every change that you roll out to customers will introduce some element of risk and there's every chance that it will impact the availability and reliability of your services. With feature flags, we can work towards minimizing that risk to keep your services reliable, highly available and ultimately keep your users happy. In this session, Peter Nguyen, Senior Engineer on the Trello team, will share how Trello uses feature flags to ship with velocity, confidence and manage deployment risks.

Come and learn about what feature flags are and how you can add them to your operational repertoire to safely roll out new features and changes. We'll explore patterns, tools, and techniques to integrate feature flags into your services as we walk through some real-life examples covering API migrations, testing in production and building customer trust by beta-testing.

Building your app is the first step to starting a new business, but now how do you make it grow? To make your app a success, you need to focus on marketing your app to customers. In this talk, Aileen Horgan, Head of Ecosystem and Cloud Editions Marketing at Atlassian, will cover resources available to new vendors and discuss go-to-market strategies that every Marketplace vendor should take advantage of.

Security is a large topic and so full of jargon that it can be hard to know where to get started when thinking about it. Threat Modeling gives you a framework to help you start building security policies.

In this talk, Dan Hardiker, CTO at Adaptavist, will cover what a security model is, when and why it's useful, what its main components are (assets, actors, and vectors), and how they interact. We'll build a basic threat model, enable you to apply these to your systems, and give you references for further learning.

"Don't #@!% the customer" and "Play, as a team" are two Atlassian values that resonate with Support Teams. Support teams' goal is always to help the customer - but sometimes being passionate is not good enough. They need a superhero's toolbox to get the job done!

In this session, Paweł Mazur, Product Manager at Spartez, and Maria Heij, Test & Support Manager at Refined, will show how you and your team can build an efficient and rewarding support experience for you and your customers. We'll cover both the technical tools (like scripting, Docker, browser dev tools, and more!) as well as the team processes which you can use to turn your support team into a team of superheroes.

Great technical writing is worthy of comparison to great programming. Good documentation not only provides benefits for your users, but it is an invaluable resource and reference for your support teams, as well. Good documentation can even benefit new employees and help them better understand your products and features during their onboarding time.

In this talk, Katarzyna Pawlak, Product Owner at Deviniti, will walk you through technical writing and organization processes her team has implemented to great success. When considering the many audience perspectives from your team (developers, testers, support, and customers), we'll explore how to effectively organize documentation, how to get started writing, maintaining and updating materials, and how to engage your whole team in this process.