In this era of KPIs, metrics, and data-driven decision-making, it is tempting to look to data for your next great product idea. But this will only take you so far. What you really need to do is find your product’s story, and this is what will help lead you to your next great feature idea.
Join this session with Atlassian’s Modern Work Coach, Mark Cruth, to learn about the secret to true product success: storytelling. Mark will show you how stories can be used to solve customer problems and align teams around a product strategy using real-world, practical examples from his 15 years of experience coaching product teams around developing compelling visions, prioritizing features, and making informed product decisions.
You’ll walk away from this session knowing how to:
