The Magic Behind Product Engineering: Turning Customer Problems into Features They Love

Join Raghu Venkatesh, Sr. Engineering Manager at Atlassian, as he shares how Product Engineering bridges innovation and execution to transform customer needs into impactful products through iterative development, cross-functional collaboration, and data-driven decisions.

Engineers are like magicians—they turn customer problems into features customers love. But the process is far from magic. Join Raghu Venkatesh, Sr. Engineering Manager at Atlassian, as he shares how Product Engineering bridges innovation and execution to transform customer needs into impactful products through iterative development, cross-functional collaboration, and data-driven decisions.

Raghu will show how Jira Product Discovery helps his team implement these principles. From capturing and prioritizing ideas to driving data-informed decisions, he’ll demonstrate how the tool fosters collaboration and ensures each iteration brings teams closer to building products customers love. He’ll also tackle challenges like:

  • Keeping pace with technological change
  • Managing complexity while balancing cost and quality as products grow
  • Aligning on priorities with diverse stakeholders

 

Gain actionable insights and see how Atlassian’s engineering team uses Jira Product Discovery—not magic tricks—to turn customer problems into features that deliver real value, followed by a live Q&A.

발표자

Raghu Venkatesh

Compass Sr. Engineering Manager, Atlassian

Raghu Venkatesh는 Atlassian의 엔지니어링 매니저로 Atlassian의 최신 개발자 경험 플랫폼 제품인 Compass의 에코시스템 핵심 요소를 이끌고 있습니다. Raghu는 지난 10년 동안 플랫폼 팀, 제품 팀, 신뢰성 팀에서 근무했습니다.