The Art of Product Storytelling: Building the Right Thing

In this era of KPIs, metrics, and data-driven decision-making, it is tempting to look to data for your next great product idea. But this will only take you so far. What you really need to do is find your product’s story, and this is what will help lead you to your next great feature idea.

Join this session with Atlassian’s Modern Work Coach, Mark Cruth, to learn about the secret to true product success: storytelling. Mark will show you how stories can be used to solve customer problems and align teams around a product strategy using real-world, practical examples from his 15 years of experience coaching product teams around developing compelling visions, prioritizing features, and making informed product decisions.

You’ll walk away from this session knowing how to:

  • Harness storytelling to craft product narratives that deeply resonate with your customer base
  • Apply practices from the Atlassian Team Playbook to translate your narrative into tangible action items
  • Utilize tools to expedite and amplify the impact of your story throughout your organization

发言人

Mark Cruth

Modern Work Evangelist, Atlassian

Mark Cruth 是 Atlassian 的常驻现代工作合作伙伴。Mark 对实践的专注超出理论，他将大量时间用于指导 Atlassian 和客户团队学习新的工作方式，然后分享他在世界各地的事件中学到的东西。

Mark 于 2019 年加入 Atlassian，带来了他在波音、Nordstrom、TD Ameritrade 和 Rocket Mortgage 等公司工作试验和帮助人员、团队和组织转型方面十多年的经验。Mark 的使命是将现代工作方式、转型思维和合作伙伴讲故事的力量注入到他所做的一切工作中。