The Art of Product Storytelling: Building the Right Thing
In this era of KPIs, metrics, and data-driven decision-making, it is tempting to look to data for your next great product idea. But this will only take you so far. What you really need to do is find your product’s story, and this is what will help lead you to your next great feature idea.
Join this session with Atlassian’s Modern Work Coach, Mark Cruth, to learn about the secret to true product success: storytelling. Mark will show you how stories can be used to solve customer problems and align teams around a product strategy using real-world, practical examples from his 15 years of experience coaching product teams around developing compelling visions, prioritizing features, and making informed product decisions.
You’ll walk away from this session knowing how to:
- Harness storytelling to craft product narratives that deeply resonate with your customer base
- Apply practices from the Atlassian Team Playbook to translate your narrative into tangible action items
- Utilize tools to expedite and amplify the impact of your story throughout your organization
Redner
Mark Cruth
Modern Work Evangelist, Atlassian
Mark Cruth ist Modern Work Expert bei Atlassian. Seine praxisorientierte Arbeit besteht darin, Atlassian- und Kundenteams in neue Arbeitsmethoden einzuführen und auf Veranstaltungen weltweit von seinen Erfahrungen zu berichten.
Mark kam 2019 zu Atlassian und verfügt über mehr als 10 Jahre Erfahrung darin, neue Arbeitsweisen zu testen und Einzelpersonen, Teams und Organisationen bei der Transformation zu unterstützen, unter anderem bei Boeing, Nordstrom, TD Ameritrade und Rocket Mortgage. Moderne Arbeitsmethoden, ein transformativer Ansatz und das Potenzial erstklassigen Storytellings stehen im Mittelpunkt all seiner Tätigkeiten.
