The Art of Product Storytelling: Building the Right Thing
In this era of KPIs, metrics, and data-driven decision-making, it is tempting to look to data for your next great product idea. But this will only take you so far. What you really need to do is find your product’s story, and this is what will help lead you to your next great feature idea.
Join this session with Atlassian’s Modern Work Coach, Mark Cruth, to learn about the secret to true product success: storytelling. Mark will show you how stories can be used to solve customer problems and align teams around a product strategy using real-world, practical examples from his 15 years of experience coaching product teams around developing compelling visions, prioritizing features, and making informed product decisions.
You’ll walk away from this session knowing how to:
- Harness storytelling to craft product narratives that deeply resonate with your customer base
- Apply practices from the Atlassian Team Playbook to translate your narrative into tangible action items
- Utilize tools to expedite and amplify the impact of your story throughout your organization
Orador
Mark Cruth
Modern Work Evangelist, Atlassian
Mark Cruth es el experto residente en Trabajo Moderno de Atlassian. Se centra más en la práctica que en la teoría, y dedica sus días a asesorar a los equipos de Atlassian y de los clientes acerca de nuevas formas de trabajar y, luego, a compartir su experiencia en eventos en todo el mundo.
Mark, que lleva en Atlassian desde 2019, cuenta con una trayectoria de más de una década experimentando con el trabajo y ayudando a personas, equipos y organizaciones a transformarse en empresas como Boeing, Nordstrom, TD Ameritrade y Rocket Mortgage. Su misión es promover formas de trabajar modernas, una mentalidad transformativa y el poder de la narrativa experta en todo lo que hace.
