The Art of Product Storytelling: Building the Right Thing

In this era of KPIs, metrics, and data-driven decision-making, it is tempting to look to data for your next great product idea. But this will only take you so far. What you really need to do is find your product’s story, and this is what will help lead you to your next great feature idea.

Join this session with Atlassian’s Modern Work Coach, Mark Cruth, to learn about the secret to true product success: storytelling. Mark will show you how stories can be used to solve customer problems and align teams around a product strategy using real-world, practical examples from his 15 years of experience coaching product teams around developing compelling visions, prioritizing features, and making informed product decisions.

You’ll walk away from this session knowing how to:

  • Harness storytelling to craft product narratives that deeply resonate with your customer base
  • Apply practices from the Atlassian Team Playbook to translate your narrative into tangible action items
  • Utilize tools to expedite and amplify the impact of your story throughout your organization

スピーカー

Mark Cruth

Modern Work Evangelist, Atlassian

Mark Cruth はアトラシアン常駐モダン ワーク エキスパートです。彼は理論よりも実践に重点を置いており、新しい働き方についてアトラシアン チームと顧客チームの両方を指導し、日々、学んだことを世界中のイベントで共有しています。

アトラシアンには 2019 年に入社しました。Boeing、Nordstrom、TD Ameritrade、Rocket Mortgage などで人、チーム、そして組織の変革を支援してきた 10 年以上の経験があります。Cruth は、新しい働き方、変革への意識、そして専門的なストーリーテリング能力をあらゆることに活用することを自らのミッションとしています。