Inside-out and outside-in: Finding the right strategy

There are two common approaches to strategy: inside-out, which starts with your business, and outside-in, which starts with your customers. Which approach is best for your organization? In this webinar, we’ll show you.

 In this joint webinar with Mike Burrows, co-founder of Agendashift, you will learn:

  • The difference between inside-out and outside-in strategy and how to decide which approach to take for your business
  • Ways to put strategy into practice and common mistakes to avoid
  • How to use Jira Align to implement your strategy, position yourself for success, and maximize impact for your customers

发言人

Mike Burrows

Founder, Agendashift

Kyle Byrd

Senior Product Manager, Jira Align, Atlassian

Jeff Keyes

Head of Product Marketing, Enterprise Agility, Atlassian

Jeff Keyes 是 Atlassian 的产品营销和企业级敏捷主管，他领导着一个由企业级敏捷解决方案营销人员和传播者组成的团队。

Jeff 是一位经验丰富的高管，几乎参与了软件开发生命周期的各个方面，包括开发、架构、产品管理、开发管理、应用程交付和咨询，他将自己在 Microsoft 以及在初创公司的打拼和工作经验带到 Atlassian。Jeff 是一位充满激情的企业级敏捷传播者，曾帮助许多组织从瀑布式方法过渡到持续交付方法。

Jeff 是价值流管理联盟（Value Stream Management Consortium）的创始人和董事会成员之一，Atlassian 是该联盟的新晋企业成员。Jeff 还曾被提名为 Devops.com 的2019 年最佳传播者。