The Rise of Agile Marketing: How to move from theory to practice

What's holding back your agility? Join us to learn how agile is helping build scalable, flexible, and resilient marketing organizations. We'll explore the rise of agile marketing and examine one company's journey putting agile into practice with Atlassian tools.

The ability to pivot quickly in an ever-evolving market is more crucial than ever for companies today. Marketing teams need to be autonomous yet connected and work at a pace that keeps them ahead of customer demands. To do this, marketing is taking a page from the software playbook and adopting agile.

Join us to learn how marketers are taking agile values and principles from theory to practice to build more scalable, flexible, and resilient marketing organizations with Atlassian tools - and how you can do the same.

This webinar will cover two key areas. First industry expert Andrea Fryrear from AgileSherpas will give an overview of the state of agile marketing. Then, we will see what an agile marketing transformation looks like in real life with M&T Bank Corporation and learn how agile and Jira have helped their teams work better and smarter together.

During this webinar you will:

  • Learn about the state of agile marketing & roadblocks to marketing agility
  • Learn how to apply agile ways of working to marketing right away.
  • Learn about M&T Bank's agile marketing transformation journey and learn their approach to scaling agile.
  • Learn how to improve collaboration, increase transparency, and drive continuous improvement with agile and Jira.

发言人

Andrea Fryrear

安德里亚·弗莱雷尔（Andrea Fryrear）是全球领先的敏捷营销权威。作为 AgileSherpas 的联合创始人，她负责企业敏捷营销转型的培训、辅导和咨询工作。她已从事市场营销十余年。她的角色包括内容策略师、内容营销人员、项目经理以及品牌和代理商的编辑助理。在发现了敏捷的工作方式之后，她便潜心于此，再也没有用回以前的方式。安德里亚是 ICAgile 营销敏捷性课程以及两本关于营销敏捷性的书籍的合著者之一：《掌握营销敏捷性》(Mastering Marketing Agility) 和《营销员之死》(Death of a Marketer)。她拥有众多敏捷认证。

Kelly Drozd

Product Marketing Manager, Atlassian


Kelly is a Product Marketer on the Jira team. She is passionate about continuous improvement and helping teams work better together. Before Atlassian, Kelly led agile adoption and transformation efforts across Marketing teams, which included scaling Jira and Confluence across 10+ business units and hundreds of users. When she is not busy telling the world about the power of Atlassian tools for teams, you can find her practicing yoga or walking her dogs around the hills of San Francisco.

Zach Meixner

Administrative Vice President, Sr. Digital Program Manager, M&T Bank

Zach 拥有 20 年的项目和项目管理经验，曾负责过技术、营销、电子商务、医疗保健、金融服务、建筑、酒店、通信和制造等行业的众多企业工作。

Zach 热衷于在项目管理方面对团队成员进行辅导和指导，曾与众多公司合作，实施敏捷框架、项目启动流程、任务跟踪和报告程序、标准化的项目交付成果模板、项目运行状况检查和精益原则。Zach 是一名经过认证的项目管理专业人员 (PMP)、精益六西格玛绿带和专业 Scrum 大师。