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How to use OKRs to take your teams farther than ever before

Executive summary


OKRs were invented to inspire teams to go beyond what they've done before. But too often, OKRs just become a mechanism for setting easily achievable goals. Here's what to avoid when setting OKRs so your teams can go beyond the moonshot and make it to Mars.

In this report, you’ll learn why you should:
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Set truly audacious business goals

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Do top-down and bottom-up goal setting

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Measure progress and be ready to pivot along the way