Top 5 elements of a marketing plan
By Kesha Thillainayagam
Congrats! If you’ve made it this far, you have the strategic foundation set for your marketing plan. You know your target audience, have analyzed the competition and assessed your market opportunities and where your organization is strongest with a SWOT analysis.
Hopefully, you’ve written down all that good thinking in a marketing plan that records your decisions. You’ll need to be sure everyone is on the same page with your overall plan, including the campaign goals. Here are some questions you should discuss so you can agree on the answers:
What differentiates our product or service?
Who are we marketing to?
How are we going to meet those needs?
Not sure everyone is aligned? Try the marketing plan template from Confluence to gather your thinking. Ask all the decision makers to react and sign off!
Before you jump into creating the assets and getting them into market, now it is time to get more granular. Your campaign plan isn’t complete until you’ve also got:
- An overall content strategy
- A channel strategy and corresponding KPIs
- The cadence
- A plan for your ad campaign
- The final budget
Here’s a closer look at each of the elements: