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What is the purpose of a stakeholder analysis?

Stakeholder analysis aims to ensure project success by systematically identifying and managing relationships with key stakeholders. By following stakeholder theory, teams can better understand the complex network of relationships and interests that influence project outcomes. 

A thorough stakeholder assessment template helps teams prioritize resources, manage expectations, and develop targeted communication strategies.

What should a stakeholder analysis look like?

A stakeholder analysis needs to be organized in a clear, actionable format that teams can easily reference and update. Here are the essential components:

• Stakeholder lists: Record comprehensive details of all individuals and groups involved in your project, including their names, roles, organizations, and contact information. This primary list serves as your central reference for all stakeholder interactions.
• Categorization by influence and interest: Map stakeholders on a grid showing their influence over the project against their interest in its outcomes. This helps identify which stakeholders need the most attention and what type of engagement they require.
• Communication plan: Document how you'll keep each stakeholder informed and engaged, including the frequency of communication, preferred channels, and key messages tailored to their needs and interests.
• Stakeholder needs assessment: Track what each stakeholder expects from the project, their potential concerns, and how the project impacts their objectives or operations.
• Influence impact matrix: Record each stakeholder's ability to impact project success, including their decision-making power, resource control, and ability to influence other stakeholders.

Types of stakeholder analysis templates

Different projects and businesses require varying approaches to stakeholder analysis. Here are the main types of templates you can use based on your project's complexity:

• Matrix-based templates: Create a grid-style analysis that plots stakeholders based on their power, interest, influence, and impact. These templates work best for complex projects with multiple stakeholder groups and varying levels of involvement.
• List-based templates: Organize stakeholders in a detailed spreadsheet that tracks key information like contact details, roles, requirements, and engagement status. This straightforward approach suits smaller projects or when detailed tracking is essential.
• Visual diagram templates: Map stakeholders using flowcharts, mind maps, or network diagrams to show relationships and connections between different groups. Confluence whiteboards can be used to illustrate complex stakeholder ecosystems and interdependencies.

Unlock project success with a stakeholder mapping template in Confluence

Confluence offers a powerful platform to streamline the stakeholder management process. Its user-friendly interface and collaborative features make it easy for teams to work together on developing and maintaining a comprehensive stakeholder map.

Confluence whiteboards are a valuable tool for visually representing stakeholder relationships. Teams can create clear and dynamic stakeholder maps using whiteboards and features such as shapes, lines, and color coding. This visual representation enhances communication, simplifies stakeholder categorization, and facilitates ongoing updates to the map as the project progresses.

Create a stakeholder map for free with Confluence whiteboards.